About Me.
I've been lucky enough to work with some of the biggest brands on the planet and on the most high profile campaigns, not to mention being part of the phenomenal growth of two incredible agencies.
Firstly, M&C Saatchi Sport & Entertainment where we relaunched the agency and grew from six people in an office in London to seven international offices and a workforce of over 100.
Then to Ear to The Ground where I was brought in to build an integrated Creative and Production Hub suitable for servicing global brands. In the space of four years we more than tripled in size, winning an array of awards along the way.
I served on the board for both agencies.
Equally comfortable leading an integrated global creative campaign or building a new agency offering as I am hosting a creative session or directing behind the camera.
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Creative Campaign Lead; creative direction, art direction, copy writing
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Strategy & Insight; developing strategic 'jumping off points' for creative campaigns
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New Business Concept Lead; strategy, creative, story-telling and pitching
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Sponsorship Exploitation; consultancy, campaign planning, creative execution
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Experiential Concept Development; creative concepting, production and activation consultancy
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Talent Management; talent selection, briefing and activation
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Social First Concepts; channel specific concept development
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Directing; Content treatment development and directing
Jan '20 - Jun '24
Exec. Creative Director / Managing Partner
Responsible for overall creative output of the agency, developing global campaigns for all clients including NB Football, PlayStation & Coca-Cola.
Jan '19 - Nov '19
Director of Creative Partnerships
Responsible for developing strategy and creative for existing clients including Red Bull Motorsports, Sport & Gaming and Mahindra Formula E Racing.
Jun '10 - Sep '18
&
Apr '05 - Jan '09
Global Head of Creative &
Head of Sport
I led the agencies creative output, working in tandem with the Global Head of Strategy. Highlights include the rebrand and exponential growth of Reebok/CrossFit and Orange/EE sponsorship of BAFTA.
Jan '09 - Jun '10
Head of PR
Highlights include the launch of HBO miniseries 'The Pacific' on Sky Movies Premiere, the red carpet premiere of Star Trek at Camp Bastion in Afghanistan and a special screening of Psycho performed with a live string orchestra.
May '03 - Apr '04
Account Manager
Highlights include the rebrand of the The Carling Cup (formerly Worthington Cup) and the relaunch of Sports Interactive Football Manager (formerly Championship Manager)