New Balance
Licensed 22/23.

For the 22/23 season New Balance wanted their clubs to stand out from the rest. How could we get away from the cliché images of 'mean and moody' while posing in the main stand of the stadium?

We built sets and inserted them into the heart of the city, showing how the clubs are as much a part of the identity of the city as the architecture.

Agency: Ear To The Ground

CD: John Parker

Art Director: Graham Cheal

Photographer: Madeleine Penfold

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