New Balance wanted to get the footballing world behind Sadio Mané and Senegal ahead of the 2021 African Cup of Nations. Sadio had been vocal in saying how much he wanted the trophy and how much pressure he was under so all eyes were on him during the tournament.

 

Our campaign helped ensure fans knew exactly what boots Sadio was wearing when he scored the winning penalty.

Agency: Ear To The Ground

CD: John Parker

Copy: Callum Tyler

Art Direction: Angelo Teixeira

Director: Charlie Watts

Photography: Khalil Musa

Production: Revolution

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