Orange were looking to further enhance their film credentials made famous by 'Orange Wednesdays'. They wanted to show they were engrained in the film industry and that they could spot and support the next wave of talent.

 

We helped create and amplify the Orange Rising Star Award, the only audience voted award at The BAFTAs, given to up and coming talent.

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This was further supported by an integrated comms campaign including a live show hosted on the red carpet.

Agency: M&C Saatchi Sport & Entertainment

PR: John Parker

Campaign Lead: John Parker

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