PlayStation asked how they could have presence during the '22 UCL Final weekend in Paris. Rather than creating stunts and photo opps, we created a hub where players, influencers, media and talent could come together to play and to create. The success of PS House in Paris (51% share of voice) led to PS House's being recreated in Istanbul for the '23 UCL Final and in Salt Lake for the '23 NBA All-Star Weekend.

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Agency: Ear To The Ground

ECD: John Parker

CD: Tim Cook

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Note: On such a huge project the whole agency had a significant role to play.

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