Reebok
CrossFit: The Sport of Fitness Has Arrived.

To launch their partnership with CrossFit and their Global TVC, we created a CrossFit experiential tour taking place in 11 countries in 2 weeks, allowing consumers to try CrossFit for themselves.

The campaign brought to life the red shipping container seen in the TVC, all kick started with a 'WOD' taking place on the top of the Empire State Building, gaining mass earned media coverage.